Trouble with your ears

Released on: August 13, 2008, 8:46 am

Press Release Author: BeyondPR

Industry: Healthcare

Press Release Summary: You're not alone, and help is at hand from leading national
charity

Press Release Body: Help is at hand for the many thousands each year who suffer
painful and debilitating ear complaints, many of which are avoidable with better ear
hygiene and prompt medical attention, according to Deafness Research UK who have
recently published a handy leaflet called 'Trouble With Your Ears?'

One in ten people who are registered with a surgery will visit their GP each year
with an ear problem and it is this group initially being targeted through the wide
distribution of the leaflet to surgeries throughout the UK. Extra copies are
available from Deafness Research UK. To receive free samples, call their freephone
helpline on 0808 808 2222, or e-mail info@deafnessresearch.org.uk. You can also
access a wide range of information about deafness, ear problems and tinnitus from
their website www.deafnessresearch.org.uk

Vivienne Michael, Chief Executive of Deafness Research UK, said: " 'Trouble With
Your Ears?' offers practical help and advice to patients to ensure they get the best
possible treatment for ear infections, earwax or other ear problems that can cause
pain and discomfort. The leaflet includes 'top 10 tips' for better ear health.

"There is evidence to suggest that ear problems are not always recognised by general
practitioners and can be left untreated. In these cases, or where treatment is
unsuitable, such as the inappropriate prescribing of antibiotics, a mild condition
can become more serious.

"It is also common for elderly people attending hospital for a hearing aid, to be
found to have factors other than old age contributing to their hearing loss. The
fitting of a hearing aid can often be delayed while a patient is referred back to
their GP for earwax removal.

"The more aware patients are of the treatments they should expect, the better the
prospects for their recovery," adds Vivienne Michael. "There is also plenty of self
help information in 'Trouble With Your Ears?' and tips to avoid ear problems in the
first place.

"The Department of Health is committed to helping patients to help themselves, yet
few primary care trusts have yet adopted a 'self care' strategy. Applied to the
treatment of ear complaints, the burden on GPs could be greatly reduced and absence
from work because of an ear problem could be halved. However, without good quality
information, more harm than good can be done as is evident from the number of
patients who present with problems caused by trying to clean out their ears with a
cotton bud!

"Through the 'Trouble With your Ears?' leaflet, we aim to raise awareness of ear
problems and give them more prominence on the public health agenda", concludes
Vivienne Michael.

Deafness Research UK is the country\'s only charity dedicated to finding new cures,
treatments and technologies for the deaf, hard of hearing and other hearing impaired
people including tinnitus sufferers.

For more information about deafness and other hearing conditions, log on to the
website at www.deafnessresearch.org.uk where you can access a wide range of
information.
You can also call the Deafness Research UK freephone helpline on 0808 808 2222, or
e-mail info@deafnessresearch.org.uk
ENDS

Notes to editors
Case studies are available, including individuals who have recently been treated by
senior Nurse Rosemary Rodgers. Please contact BeyondPR



Web Site: http://www.beyondpr.co.uk

Contact Details: Press enquiries
BeyondPR. Direct line 0114 275 6996
Mobile 07930 697773
e-mail: jon.gardner@beyondpr.co.uk
REF: DRUK0064 - Trouble With Your Ears?

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